Small town stores lining the side of the street
Williamsburg Vacations

Merchant’s Square

Located in the heart of colonial Williamsburg, Merchants Square is a delightful shopping and dining destination that beautifully blends the charm of the 18th century with contemporary elegance. As one of the earliest planned shopping districts in the United States, Merchants Square offers a unique atmosphere for visitors to enjoy shopping, dining, and entertainment.

Williamsburg Vacations

Unique Shopping Experience

  • Diverse Shops: Merchants Square hosts an array of over 40 shops and boutiques, offering everything from traditional Williamsburg souvenirs to fashionable apparel, fine jewelry, and unique handcrafted goods.
  • Specialty Stores: Discover specialty stores featuring colonial-inspired goods, artisanal products, and gourmet foods, perfect for finding a unique gift or a memorable keepsake.
A group of people entering a candy store
Plates of food on display
Williamsburg Vacations

Culinary Delights

  • Fine Dining and Casual Eateries: The area boasts a variety of dining options, ranging from fine dining restaurants serving exquisite dishes to casual cafes with a cozy atmosphere.
  • Local and International Cuisine: Enjoy a diverse range of culinary offerings, including traditional American fare, international cuisine, and local specialties that reflect the rich history and culture of Williamsburg.
Williamsburg Vacations

Events and Entertainment

  • Seasonal Events: Throughout the year, Merchants Square is home to various events, including farmers’ markets, art shows, and holiday celebrations, adding to the vibrant community atmosphere.
  • Live Entertainment: Enjoy live performances, street musicians, and cultural events that regularly take place in the square, providing entertainment for visitors of all ages.
A store front with trees that are turning orange and yellow

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