A man trying a hat on a woman
Williamsburg Vacations

Williamsburg Shopping

Williamsburg, Virginia, is not only rich in history but also a treasure trove for shoppers. From traditional colonial wares to modern boutiques, outlet malls, and artisanal markets, the city offers a diverse shopping experience for every taste and budget.

Williamsburg Vacations

Colonial Charm: Merchants Square

  • Historical Ambiance: Located adjacent to Colonial Williamsburg, Merchants Square is a picturesque shopping area, blending the charm of the 18th century with modern retail.
  • Unique Boutiques and Shops: Home to over 40 shops and boutiques, you can find everything from traditional colonial goods, fine clothing, handcrafted jewelry, and unique gifts.
  • Dining Options: After shopping, enjoy a meal at one of the many cafes and restaurants, offering everything from casual to fine dining.
Small town stores lining the side of the street
The outside of a Talbots buidling at sunset with people outside
Williamsburg Vacations

Outlet Shopping: Williamsburg Premium Outlets

  • Wide Selection: With over 120 stores, Williamsburg Premium Outlets is the place to find designer and brand-name items at discounted prices.
  • Varied Brands: Shop for fashion, footwear, accessories, home goods, and more from leading brands like Nike, Coach, and Kate Spade.
  • Dining and Comfort: The outlet mall offers several food options and comfortable rest areas, making it easy to spend a whole day exploring the deals.
Williamsburg Vacations

New Town: Modern Shopping and Entertainment

  • Contemporary Retail: New Town is a modern, open-air shopping area, offering a variety of national retailers, local boutiques, restaurants, and entertainment options.
  • Lively Atmosphere: Regular events and a vibrant atmosphere make New Town a popular destination for both shopping and leisure.
A brick building with outdoor dining area for guests
Indoor shop that looks like it's ouside with a fountain, trees, and wagons selling goods
Williamsburg Vacations

Yankee Candle Village: A Unique Experience

  • More Than Candles: The Yankee Candle Village is more than just a candle store; it’s an experience, featuring an extensive range of candles, home decor, and unique gifts.
  • Themed Rooms and Attractions: Explore the Holiday Park, Halloween section, and a year-round Christmas village inside the store.
  • Interactive Fun: Enjoy hands-on activities like candle making, making it a perfect spot for family visits.
Williamsburg Vacations

Williamsburg Pottery Factory: A Shopper’s Haven

  • Eclectic Mix: The Williamsburg Pottery Factory combines traditional pottery with a vast selection of home goods, kitchenware, and outdoor decor.
  • Affordable Shopping: Known for its affordability, the Pottery Factory is ideal for finding unique items at great prices.
  • Local and International Products: Browse a variety of goods from local artisans as well as international imports.
Brick sign that reads Williamsburg Pottery

Book a Stay or Flight to Williamsburg

Williamsburg Tours and Activities

Williamsburg Interactive Map